![]() ![]() Sales assistants: In another indication of the escalating importance of the store, shopper loyalty is at significant risk when sales assistants fail to engage or they underwhelm.The survey also assessed respondents’ feedback on topics such as the role of sales assistants, what encourages shoppers to visit stores, the influence of price on purchase decisions and the importance of store presentation. Approximately 50% of shoppers (UK 52% US 47%) will start looking elsewhere if their favorite retailer runs out of stock during the Golden Quarter. ![]() ![]() Shoppers also have a low tolerance for out-of-stocks. Retailers that are slow to market with new, on-trend merchandise risk losing up to 83% of shoppers (UK 82% US 83%).A key driver of in-store traffic is buy online, pick up in store/click-and-collect – 43% of UK consumers and 53% of US consumers plan to use this fulfillment option during the festive season.They also cite the benefit of receiving goods instantly (59% in both the UK and US) and the opportunity to discover new items (UK 41% US 43%). Shoppers tell us they prefer to touch, feel and try on goods before they buy (UK 72% US 70%). Stores remain the preferred shopping channel for the majority of U.K.Key takeaways from Aptos’ 2019 Golden Quarter Consumer Survey include: The survey of 4,000 consumers (2,000 in the United Kingdom and 2,000 in the United States) identified shopping habits and preferences in the Golden Quarter, the peak retail sales period that runs from October through December. Aptos, Inc., a recognised market leader in retail technology solutions,today announced the findings of its 2019 Golden Quarter Consumer Survey. Data from the report emphasised consumers’ escalating expectations for store experiences, stock availability and a unified journey across in-store and digital channels. ![]()
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